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| Sierra Designs Recognizes Key Partners and Employees at Spring/Summer 2009 Sales Meeting |
| (June 5, 2008) |
| After one of the most profitable years in the brand's history, Sierra Designs concluded a successful, carbon neutral, annual sales meeting with multiple awards, and a full line-up of exciting new apparel, tents and sleeping bags. |
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| Sierra Designs and Ultimate Direction Hire Jason McGibbon as Director of Sales |
| (May 19, 2008) |
| Sierra Designs and Ultimate Direction announce the hire of Jason McGibbon as the companies' new director of sales. McGibbon comes to Sierra Designs and Ultimate Direction from Mission Playground, where he was working as a consultant and acting vice president of sales. Prior to his role with Mission Playground, McGibbon was the national sales manager for New Balance Performance Outerwear. |
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| Sierra Designs Implements Multi-Channel Marketing Campaign |
| (May 5, 2008) |
| Sierra Designs has been pushing ahead with the brand repositioning initiated at Outdoor Retailer Winter Market with a new integrated, multi-channel marketing campaign that addresses outdoor enthusiasts from all generations. |
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| Sierra Designs' Verde 20 Wins Outside Magazine's Gear of the Year Award |
| (April 28, 2008) |
| For the second time in three years, Outside Magazine gave a Sierra Designs sleeping bag their annual Gear of the Year award thanks to the green innovation in the new Verde 20 sleeping bag. |
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| Sierra Designs and Eric Larsen "Save The Poles" in 2009 |
| (April 16, 2008) |
| In 2009, the Save the Poles Expedition, led by renowned explorer and adventurer Eric Larsen, will commence an unprecedented journey to both the North and South poles and Mount Everest in one 356-day push. This effort has never been accomplished within a one-year period and only successfully completed by 15 people, none of whom are Americans. |
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| Sierra Designs Moves to Green Building in Boulder |
| (March 11, 2008) |
| Sierra Designs in-house "Green Team" pushes ahead on a daily basis to find new innovations that will lessen the company's impact on the environment. These efforts have led to many new and improved products under the Green Effects moniker that are garnering attention from consumers, industry watchers and businesses. However, Sierra Designs' efforts do not stop here, the company culture is becoming strongly aligned with sustainable business practices at every level. |
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| Sierra Designs Wins Rock & Ice Sprout Award |
| (March 3, 2008) |
| Sierra Designs is proud to announce that Rock & Ice magazine has acknowledged the company with an important honor supporting the company's commitments to green business. |
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| Sierra Designs Launches Down Bootie Social Media Contest |
| (March 3, 2008) |
| The Sierra Designs Down Bootie has developed into one of those truly indispensable pieces of gear for winter adventurers. They're like a devoted coffee drinker's favorite mug they never leave home without. In fact, if it weren't a fashion faux pas, most people would probably wear them around all the time. |
